• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Hannah Benyon Designs Logo

Hannah Benyon Designs

Independent Graphic Designer

  • Home
  • About
  • Services
    • Branding
    • Print Design
    • Digital Design
  • Work
  • Contact
  • Blog

Maisie Darling Bridal Boutique

Print Design & Branded Merchandise

The Client

Maisie Darling Is A Luxury Bridal Boutique Located In Lutterworth, South Leicestershire, Specialising In British Designer Wedding Dresses And Bridal Accessories.

The Brief

A key focus of her brand strategy was to help brides find their perfect dress by delivering memorable experiences to each and every bride that steps into her boutique. With a strong brand identity already in place, I worked with Charlotte to develop unique ways of connecting with her brides both online and face to face. With the majority of her customers coming from referrals, we looked at ways to develop each step of the customer journey so that her brides would share their wonderful experience with others. We also looked at developing new touchpoints such as introducing a referral scheme campaign.

The Creative Process

With a strong brand identity in place from the start, we were able to utilise and weave them into different brand touchpoints.

Charlotte’s personalised approach to each bride makes them feel special and we found ways to incorporate that feeling into different campaigns such as the gift cards, referral scheme and Christmas cards. We used a foil finish on some of the designs and good quality paper for a luxury finish and to give a wow factor.

We found unique ways to create interior signage within the boutique that were consistent with the values of the brand. This made the shop feel more approachable and comfortable than some of it’s competitors.

Photo Credit: Steve Tye Photography

Category: Portfolio, Print DesignTag: Branding, Business Stationery, Illustration, Marketing, Packaging, Print Design, Signage, Vehicle Signage, Wayfinding
Previous Post: « Rotherwood Group
Next Post: eosDesign Lighting »

Let’s make it happen.

Do you have an exciting idea, challenge, or opportunity? Let’s talk.

Get in touch

Social

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Contact

contact@hannahbenyon.com

Mobile: 07947 497135

© 2025 Copyright Hannah Benyon Designs.

Website – Charnwood Web Design – Return to top
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Manage Cookie Consent
We use cookies to optimise our website and our service.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}