Brochure Design, Print Design, Internal Communications, Large-scale Signage and Wayfinding
The Rotherwood Group is a leading healthcare provider, a group of financial professionals and a team of training experts. They are currently responsible for operating 7 nursing care homes as well as delivering outstanding services to other healthcare providers.
Rotherwood Group are committed to providing the highest standards of care in excellent and have developed a strong brand identity that encompasses their values. But, as the group continues to grow, they needed additional support to continue their marketing efforts.
I was approached by RDZ PR, to help provide ongoing graphic design services as part of their new marketing strategy for the group. The designs needed to adhere to the current brand guidelines to keep a consistent tone of voice and visual identity. Part of my role was to help produce marketing material for the launch of a new luxury care home; Roden Hall.
The Creative Process
I worked remotely on each project and had regular e-meetings and communications with both RDZ PR and the Rotherwood Directors to manage the varied projects. I have been involved in creating new material for the launch of the new care home, as well as ongoing marketing for the other 6 established nursing homes. I have also produced new material for internal communications and been involved in developing new interior branding for the onsite café, pub and salon, and other signage designs.
The current brand guidelines have been used throughout all the projects as a guide to help develop a consistent design and message.
Photo Credit: Jon Holmes Photography