Synergy Capital Investments

Branding & Identity

The Client

Formed in 2018, Synergy Capital Investments are an Independent Specialist Consultancy, that provides Commercial and Business Finance support to SME clients throughout the whole of the UK.

The Brief

Vikesh, the company founder approached me to help develop a brand kit for the company. We began with a brand strategy meeting that explored the company mission and values, its audience, and its competitors. Armed with this knowledge, we defined our design direction and sought to create a logo that would be simple, recognisable, flexible, and reflective of the client. We knew we needed something that represented a formal professionalism, but also something that felt tailormade.

The Creative Process

The final brand identity has an elegant and sophisticated feel. The typography has been carefully chosen to represent a company that is forward thinking – but with a touch of class. The colour purple was chosen to represent wisdom and leadership, and the gold to represent wealth, success, and knowledge.

Once the branding had been chosen, we mapped out the different points on the customer journey and created branded materials for each touchpoint.