Instagram for SMEs

Instagram is a great visual platform which is used by 700 Million+ people worldwide per month. It can be used as an effective business tool to connect with customers as around 80% of users following business accounts on Instagram.

Instagram is a great way to drive awareness to your brand products and services, and can also help broaden your reach and frequency, which in turn will increase traffic to your website, and sales. You can add profile information about the business and include links and call to actions such as ‘get in touch’ buttons.

Instagram is owned by Facebook and has the same advertising tools, which means that you can set up ads and campaigns in the same way as Facebook. You can also access insights similarly to Facebook and analyse the numbers of impressions, reach, website link clicks, follower activity, video views, and post saves.

There are different types of posts available; one of which is a photo advert. With this type of advert, you can add filters to create interesting effects. Another type of post are video based, and these have the added power of movement and sound, and are proven to be more immersive than static images. A third type of advert is the carousel adverts. These types of adverts let you create scrollable campaigns with several layers of images or videos in one single ad. And finally, there is the option of creating Instagram stories, which are very similar to Snapchat stories, which only lasting 24 hours. They create a more humanistic content feed.