Stuck for Marketing Ideas?

Well here are some great ideas you can use to come up with new marketing campaigns to help build brand awareness and connect with more potential consumers…

Tips and advice

These types of marketing campaigns are a great tool for offering advice and personal opinions on relevant topics. They can create a mutual bond with customers on subjects they share an interest in, or can spark conversations and debates which are examples of interactions that can strengthen brand and customer relationships.

Offers and promotions

Using offers and promotions can be a great tool to build brand loyalty and a stronger regular following by subscribed users. Everyone loves a bargain, and by offering something at a promotional price it creates interest and customers will be much more willing to make a purchase if they feel it is of good value.

Explainers

Explainer campaigns are another good way of giving something back to your audience for free. It can come in the form of a written or video tutorial such as a recipe guide, which have the ability to position the brand as a voice of authority by showing consumers that it is educated in a particular field.

Competitions

Quizzes and competitions can be done in a variety of ways, and are particularly successful when incorporating social media into the mix. Competitions are a great way to encourage new and existing consumers to connect with your brand.

Fundraising

This type of campaign can be used to show that a business is ethical and gives back to the community. It can be used as a great PR tool.

Events

Letting people know about events the business will be attending will encourage people to connect with them in person. Printed promotional material can be given out at the events, so that potential clients will have something physical to remember you by.

Celebrations

Celebrating company milestones publicly can benefit your brand; it lets others know about the company’s successes, and also helps to humanise the brand by showing company personal celebrations such as birthdays, or announcing new members of staff.

Product launch

A product launch is an important campaign to build early on. By creating interest before a product launch date you can help to drive demand and build anticipation for products, before they go on sale. You can also offer early bird discounts to subscribed followers and valued customers.