Storytelling for Business

Everyone is now able to create videos to help promote their brand or company. In order to stand out in this crowded industry many companies are looking for other ways of connecting with their audiences, and one way of doing this is to use storytelling.

Storytelling can help you to connect with your customers on a deeper level, because they are more engaging than other video types, and often evoke emotional feelings which are more meaningful and memorable. The stronger the engagement levels, the more likely my videos will be liked, shared and commented upon.

Stories help us to affirm who we are as an audience when we connect through stories, and it also allows the audience to experience similarities we have with others. This feeling of connection will help your brand to create brand loyalty with your audience.

Take a look at the below Ted Talk video by Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”). He shares what he knows about storytelling: