Website Content Design
Restricted Intelligence is an internal communications awareness campaign series developed by Twist & Shout Media Ltd. The series combines viral marketing techniques with sitcom humour to deliver real awareness and engagement. The product includes a series of creatively crafted films, alongside a complete campaign of marketing resources.
Restricted Intelligence covers a range of topics on Information Security and due to its success, it is now in its 5th series. The product range has more recently grown to include two new series adaptations on Healthcare Compliance and Privacy & Data Protection.
The project was to update the Restricted Intelligence website to give it a modern update and also help reflect the brand better. One of the main issues of the old site design was that over time the look and feel had become dated. Another issues was that the structure of content was not optimised for the user journey. The new design needed to solve these problems and boost interactions and product previews.
The Creative Process
The new website design was developed to look great on all platforms. An extensive UX framework was developed to help identify the best approach to specific user journeys, and make sure that content was easier to find.
Restricted Intelligence has a wealth of in-scene imagery and this was incorporated into the website throughout to help provide engaging visuals to go alongside the carefully crafted copy. The website has been restructured using colour to help identify and distinguish different industry products available. Links have been carefully placed throughout the site to lead users to view the products, and access information about the new services and resources on offer.