Ellactiva

Digital Design, Print Design

The Client

Ellactiva® is a range of food supplements developed by Oxford Pharmascience Ltd, a specialty consumer health company that uses proprietary formulation and drug delivery technologies to develop and commercialise products that are better, safer and easier to take.

The Brief

The brief was to create a cross channel print and digital marketing campaign that focussed on the core health benefits of the product. Ellactiva Calcium Chews contain Calcium Carbonate to help you achieve the recommended 1000mg of calcium per day, plus Vitamin D3 to assist absorption of the calcium.

The Creative Process

Ellactiva already had a strong brand positioning within the industry, but they needed support in developing a new series of campaigns that focussed on meeting the needs of the modern active woman. I worked alongside their PR agency to develop a strong visual style across both print and digital advertising that worked in harmony with the brand.

I sourced a range of imagery of mature modern women in different active situations to appeal to the target audience. Each advertising campaign was created using a consistent look and style to help the core values of the message stick.