Alex’s Wish

Brochure Design, Print Design, Social Media Campaigns, Posters and Postcards

The Client

Alex’s Wish is a charity set-up to eradicate Duchenne Muscular Dystrophy, an aggressive form of Muscular Dystrophy that affects 1 in every 3,500 boys born. Every single muscle is destroyed due to a lack of protein. It also affects the heart and lungs as these are muscles too.

Alex’s Wish was set-up by Emma and Andy Hallam (parents to Alex) in late 2012 to help raise vital funds to help bring about new treatments and ultimately a cure for this devastating condition.

The Brief

Alex’s Wish approached me to ask for help to develop artwork for a range of events and marketing campaigns, to help build their audience and engagement levels. We worked together to develop print and digital marketing collateral that captured the unique branding style of Alex’s Wish.

The Creative Process

I worked remotely on each project and had regular e-meetings and communications with the project manager. I helped create a series of monthly postcards, as well as various posters and leaflets to publicise annual fundraising events, artwork and videos for social media campaigns, and marketing material for their business club.

The current brand guidelines have been used throughout all the projects as a guide to help develop a consistent design and message.