Watt’s Best for Pets

Branding & Identity

The Client

Watts Best for Pets is a friendly and professional pet service based in Leicestershire.  They offer services including dog walking, grooming, microchipping, day care and boarding.

The Brief

I was approached to help them develop a brand identity and marketing materials to help them promote their services.  They wanted their brand to look consistently appealing and professional.

The Creative Process

The process began with a short workshop where we discussed and identified what the values and perception of the company should look like.  The next stage in the process was to look at market analysis and initial design concepts.  

The client settled on an illustrative style concept which was developed further using a colour palette and typography.  Once finalised, a brand style guide was created to define and present the visual DNA of the brand, in various visual media examples such as print and online.

Other marketing designs were created from the brand style guide which included business cards and stationery, t-shirts, flyers, and vehicle branding.